We Specialize in Brand Development,
Graphic Design and Visual Content Creation
Art Director. Innovator. Designer.
Pela has a big, hairy audacious goal to create a waste free future.
And believes that the technology exists to make everyday products without everyday waste, it just takes the right company with the right community to make these products the new normal. Put simply, Pela believes in better. I had the privilege of designing, branding, and collaboratively producing creative solutions on a slew of intriguing projects as the Creative Director.
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Brand Strategy, Identity & Branding,
Print, Digital & Web, Art Direction,
Environmental & Exhibition
Distinct branding & graphic design as remarkable as your business.
Branding & Visual Identity
Digital & Web Design
Pela Vision is the world’s first 100% biodegradable sunglass line. At the end of their life, even the lenses will break down and not harm the earth. With a mission grounded in innovation, Pela is always looking for new ways to expand, transform and excite. I'm proud of the work the marketing team accomplished to launch the Pela Vision brand during 2020. And thankful to the incredible humans in our social community for making sure they were there when we needed them the most.
From the initial strategy to the final outcome – I offered guidance and support throughout the whole process launching this brand of modern and stylish products.
Although everyone had to work remotely, by curating Instagram and providing detailed visual direction for photoshoots across North America, the Pela community came back looking confident and natural with sunnies on and within their environment.