I Specialize in Brand Development, Graphic Design and Visual Content Creation
Pela has a big, hairy audacious goal to create a waste free future.
And believes that the technology exists to make everyday products without everyday waste, it just takes the right company with the right community to make these products the new normal. Put simply, Pela believes in better. I had the privilege of designing, branding, and collaboratively producing creative solutions on a slew of intriguing projects as the Creative Director.
Diane Collins
Senior Designer
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Creative Direction & Design
Creative Direction
Branding & Visual Identity
Digital & Web Design
Packaging Design
Marley Coffee
Through Bob Marley’s respect for nature and humanity that helped guide his life, his legacy as a force for global good is carried on by his family and manifested in every cup of Marley Coffee. I’m passionate about brands with a mission and with years of experience and a unique and honest artistic vision that guides my work, I love to bring my client's visions to life. Below, you’ll find a collection of projects I’ve led as Creative Director at Marley Coffee.
Website Design
Visual story telling enticed users to explore key areas and directed traffic to e-commerce. With a less is more approach, the navigation was streamlined and content was condensed to enhance product sales conversion, resulting in increased business growth.
Jamaica Blue Mountain Series
Recognition by Brandfolder.com 5 Beautiful Coffee Packaging Designs
In collaboration with Marley Coffee Jamaica, the packaging design reflects the heritage and quality expected with a specialty coffee that is considered by many connoisseurs to be the world’s finest. The packaging met with meticulous regulations and received approval from the Coffee Industry Board of Jamaica to enter the market as Certified Jamaica Blue Mountain.
EcoCup Launch
Together with key stakeholders and focus group insights, the new packaging evolved brand attributes towards greater responsibility, sustainability and social consciousness. Prioritizing the most pertinent information—recyclable, a category differentiator.
Coffee & Music
Music and coffee are both enjoyed by tens of millions of people. Anchoring what the Marley name represents, with coffee and music as the great connectors, these impactful images and video were created for social content marketing.
Rooted In Legacy
Collaboratively brought the Marley Coffee story to life in a meaningful and authentic way—as the expert in coffee—with a heavy focus on Jamaica Blue Mountain farming practices.
Brand Book
To honour the Marley family’s legacy, I created the Marley Coffee brand identity system and guidelines so that every communication was reverent, unified and seamless.
