I Specialize in Brand Development, Graphic Design and Visual Content Creation
Pela has a big, hairy audacious goal to create a waste free future.
And believes that the technology exists to make everyday products without everyday waste, it just takes the right company with the right community to make these products the new normal. Put simply, Pela believes in better. I had the privilege of designing, branding, and collaboratively producing creative solutions on a slew of intriguing projects as the Creative Director.
Diane Collins
Senior Designer
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Creative Direction & Design
Creative Direction
Photography
Packaging
Campaigns
Nature's Path
Nature's Path is committed to sustainability, combining environmental stewardship with community-driven initiatives. As a leader in North America's organic food market, they offer a range of eco-conscious, delicious products that prioritize quality, organic ingredients, and sustainability.
I developed a cohesive creative direction that enhanced the brand’s positioning through advertising campaigns, packaging design, and photography. The result was a unified brand experience that deepened consumer engagement and reinforced their commitment to quality and sustainability.
Superfood Granola Launch
Brand Campaign
Creative accelerated the discovery of the Nature’s Path brand with a younger, more diverse target audience.
Best Food Forward
Great product creative drives marketing performance. Nature's Path Foods are elevated by creating a multi-sensory experience with emphasis on product virtues, taste as a differential, and the meeting of emotional needs by creating a sense of place and energy. To create desirability we amplified the real ingredients and flavours, and to connect with a younger consumer we used a clean modern aesthetic.
Photo Credit: Daniel Hearn
Content Creation
Nature's Path & Loop Partnership
From the beginning, Nature’s Path built its business to inspire action and implement solutions to protect our planet. The partnership with Loop helps to move Nature’s Path and its consumers along the path of sustainability and reflects its direction to become a zero-waste organization. Committing to 100% recyclable, reusable or compostable packaging by 2025.
Video & Photo Credit: Matt Trappe
