We Specialize in Brand Development,
Graphic Design and Visual Content Creation
Art Director. Innovator. Designer.
Pela has a big, hairy audacious goal to create a waste free future.
And believes that the technology exists to make everyday products without everyday waste, it just takes the right company with the right community to make these products the new normal. Put simply, Pela believes in better. I had the privilege of designing, branding, and collaboratively producing creative solutions on a slew of intriguing projects as the Creative Director.
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Brand Strategy, Identity & Branding,
Print, Digital & Web, Art Direction,
Environmental & Exhibition
Distinct branding & graphic design as remarkable as your business.
Branding & Design
In business for 35 years, Nature's Path is passionate about protecting our planet and leaving this earth better than we found it. The company has so many stories to tell, about being rooted in sustainability, its best-selling organic products in North America, to numerous missions and countless community project. Wherever and whenever Nature’s Path was expressed and experienced creatively, I designed, described and defended the brand, ensuring quality creative was flourishing within the organization.
Best Food Forward
We styled and produced series of images for use in eCommerce, marketing campaigns and social initiatives. Emphasis was placed on product virtues, taste as a differential, and the meeting of emotional needs by creating a sense of place and lifestyle. Nature's Path Foods are elevated by creating a multi-sensory experience with beautiful food photography.
Great product creative drives marketing performance. To drive desirability we amplified the real ingredients and flavours, and to connect with a younger consumer we used a clean modern aesthetic.
Photo Credit: Daniel Hearn
Superfood Granola Launch
The packaging design heroes the specialness of just one ingredient, cueing taste through expressive colours, and painted strokes to evoke the power of natural flavour. This recently launched Superfood Granola line is chock full of functional ingredients designed to contribute to optimal health, improve endurance, boost stamina, and sharpen mental focus.