I Specialize in Brand Development, Graphic Design and Visual Content Creation
Pela has a big, hairy audacious goal to create a waste free future.
And believes that the technology exists to make everyday products without everyday waste, it just takes the right company with the right community to make these products the new normal. Put simply, Pela believes in better. I had the privilege of designing, branding, and collaboratively producing creative solutions on a slew of intriguing projects as the Creative Director.
Diane Collins
Senior Designer
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Creative Direction & Design
Art Direction
Branding & Design
Packaging Design
Digital
Nature's Path
Nature's Path is passionate about protecting our planet and leaving this earth better than we found it. The brand stories about being rooted in sustainability, its best-selling organic products in North America, to numerous missions and countless community project were amplified through photography, video, packaging, social and eCommerce applications.
Superfood Granola Launch
The packaging design heroes the specialness of just one ingredient, cueing taste through expressive colours, and painted strokes to evoke the power of natural flavour. This Superfood Granola line is chock full of functional ingredients designed to contribute to optimal health, improve endurance, boost stamina, and sharpen mental focus.
Brand Campaign
Creative accelerated the discovery of the Nature’s Path brand with a younger, more diverse target audience.
Best Food Forward
Great product creative drives marketing performance. Nature's Path Foods are elevated by creating a multi-sensory experience with emphasis on product virtues, taste as a differential, and the meeting of emotional needs by creating a sense of place and energy. To create desirability we amplified the real ingredients and flavours, and to connect with a younger consumer we used a clean modern aesthetic.
Photo Credit: Daniel Hearn
Content Creation
Nature's Path & Loop Partnership
From the beginning, Nature’s Path built its business to inspire action and implement solutions to protect our planet. The partnership with Loop helps to move Nature’s Path and its consumers along the path of sustainability and reflects its direction to become a zero-waste organization. Committing to 100% recyclable, reusable or compostable packaging by 2025.
Video & Photo Credit: Matt Trappe
