Branding & Design
Nature's Path is passionate about protecting our planet and leaving this earth better than we found it. The brand stories about being rooted in sustainability, its best-selling organic products in North America, to numerous missions and countless community project were amplified through photography, video, packaging, social and eCommerce applications.
Superfood Granola Launch
The packaging design heroes the specialness of just one ingredient, cueing taste through expressive colours, and painted strokes to evoke the power of natural flavour. This Superfood Granola line is chock full of functional ingredients designed to contribute to optimal health, improve endurance, boost stamina, and sharpen mental focus.
Creative accelerated the discovery of the Nature’s Path brand with a younger, more diverse target audience.
Best Food Forward
Great product creative drives marketing performance. Nature's Path Foods are elevated by creating a multi-sensory experience with emphasis on product virtues, taste as a differential, and the meeting of emotional needs by creating a sense of place and energy. To create desirability we amplified the real ingredients and flavours, and to connect with a younger consumer we used a clean modern aesthetic.
Photo Credit: Daniel Hearn